Zomato Business Model Canvas: Complete BMC Analysis
The Zomato Business Model Canvas demonstrates how Zomato evolved from a restaurant discovery platform to India's leading food-tech company. This BMC framework analysis covers Zomato's nine building blocks: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.
Value Propositions: Food Tech Ecosystem
Zomato's Value Propositions include food delivery, Blinkit quick commerce, Zomato Gold dining benefits, and Hyperpure B2B supplies. This ecosystem approach exceeds the single-focus DoorDash Business Model Canvas and competes with Uber Eats.
Revenue Streams: Diversified Food Tech
Zomato's Revenue Streams include food delivery commissions, Blinkit quick commerce, advertising, Zomato Gold subscriptions, and Hyperpure supplies. This diversification mirrors the multi-business strategy in the Amazon Business Model Canvas.
Customer Segments in the BMC
Zomato's Customer Segments include food orderers, restaurant diners, Blinkit shoppers, restaurants, and grocery brands. This multi-sided marketplace resembles the platform dynamics in the DoorDash Business Model Canvas and Uber Business Model Canvas.
Key Resources: Platform and Network
The Key Resources block includes delivery fleet, restaurant network (200K+), Blinkit dark stores, Hyperpure supply chain, and technology platform. This infrastructure investment parallels the DoorDash Business Model Canvas logistics.
Key Partners and Key Activities
Zomato's Key Partners include restaurants, delivery partners, Blinkit brands, payment processors, and cloud kitchens. Key Activities encompass platform operations, delivery logistics, quick commerce, and B2B supplies. Compare this to the Flipkart Business Model Canvas ecosystem.
Channels and Customer Relationships
Zomato's Channels include Zomato app, Blinkit app, website, and restaurant partnerships. Customer Relationships leverage Zomato Gold membership, customer support, ratings, and personalization. This loyalty approach mirrors the DoorDash DashPass model.
Cost Structure Analysis
Zomato's Cost Structure includes delivery partner payments, marketing, technology, and Blinkit operations. The path to profitability mirrors the journey in the DoorDash Business Model Canvas and Uber Business Model Canvas.
Comparing Food Delivery Business Model Canvases
Study related BMC examples: DoorDash BMC for US delivery, Uber BMC for Uber Eats, Zepto BMC for quick commerce competition, and Flipkart BMC for Indian e-commerce.