Meituan Business Model Canvas: Complete BMC Analysis
The Meituan Business Model Canvas reveals how Meituan became China's dominant local services super app. This BMC framework analysis covers Meituan's nine building blocks: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.
Value Propositions: Local Services Super App
Meituan's Value Propositions include food delivery, hotel booking, movie tickets, bike sharing, and grocery delivery. This super-app breadth exceeds the single-focus approach in the DoorDash Business Model Canvas and Uber Business Model Canvas.
Revenue Streams: Multi-Service Platform
Meituan's Revenue Streams include delivery commissions, advertising, hotel commissions, and in-store services. This diversification mirrors the platform expansion in the Uber Business Model Canvas while competing with segments of the Alibaba Business Model Canvas.
Customer Segments in the BMC
Meituan's Customer Segments include urban consumers, restaurants, hotels, retailers, and delivery riders. This three-sided marketplace resembles the DoorDash Business Model Canvas and Instacart Business Model Canvas stakeholder dynamics.
Key Resources: Delivery Network
The Key Resources block includes millions of delivery riders, merchant network, and AI-powered dispatch. This logistics capability parallels the driver networks in the Uber Business Model Canvas and DoorDash Business Model Canvas.
Key Partners and Key Activities
Meituan's Key Partners include restaurants, hotels, delivery riders, and Tencent (investor). Key Activities encompass platform operations, rider management, and new business expansion. Compare this Tencent backing to the JD.com Business Model Canvas WeChat integration.
Channels and Customer Relationships
Meituan's Channels include Meituan App, Dianping (reviews), WeChat Mini-program, and merchant tools. Customer Relationships leverage membership programs, reviews, and instant delivery. This review integration echoes the Airbnb Business Model Canvas trust mechanisms.
Comparing Delivery Platform Business Model Canvases
Study related BMC examples: DoorDash BMC for food delivery comparison, Uber BMC for mobility services, Alibaba BMC for local services competition, and Tencent BMC for super-app dynamics.