POSCO Holdings Business Model Canvas: Complete BMC Analysis
The POSCO Holdings Business Model Canvas reveals how Korea's steelmaking champion transformed into a diversified holding company with strategic pillars in steel, EV battery materials, green hydrogen, and infrastructure. This BMC framework analysis covers POSCO's nine building blocks.
Value Propositions in POSCO's BMC
POSCO's Value Propositions include world-class steel production (consistently top-ranked for competitiveness), vertically integrated EV battery materials (lithium mining → cathode/anode production), green hydrogen leadership, and infrastructure & construction capability. This materials-to-energy pivot positions POSCO as a critical supplier to the Hyundai Motor Business Model Canvas, Kia Business Model Canvas, and EV battery makers in the LG Chem Business Model Canvas.
Customer Segments Analysis
POSCO's Customer Segments include automakers (Hyundai, Kia), shipbuilders, construction companies, EV battery manufacturers (LG Energy Solution, SK On), electronics manufacturers (Samsung), and energy companies. This B2B industrial customer base mirrors the supply chain role in the Sinopec Business Model Canvas petrochemical division.
Key Partners and Key Resources
The Key Partners include iron ore miners (Australia, Brazil), lithium mining partners (Argentina, Australia), EV battery cathode/anode customers, construction project clients, and government (green hydrogen policy). Key Resources encompass Pohang & Gwangyang steel mills (40M+ tonne capacity), lithium deposits & processing plants, FINEX & HyREX steelmaking technology, and 30,000+ employees. This heavy-industry scale parallels the State Grid Business Model Canvas infrastructure.
Revenue Streams and Cost Structure
POSCO's Revenue Streams come from steel product sales (flat, long, stainless – largest source), EV battery materials (lithium, cathodes, anodes – fastest growing), construction & engineering, and trading. The Cost Structure includes iron ore & coking coal procurement, energy costs, manufacturing operations, R&D, and employee expenses. Compare this raw-material-intensive model to the Sinopec Business Model Canvas crude oil economics.
Channels and Customer Relationships
POSCO's Channels include B2B direct sales teams, POSCO International trading, long-term supply contracts, and construction project bidding. Customer Relationships leverage long-term supply partnerships with automakers, co-development of specialty steel grades, and battery material qualification programs. This B2B relationship model mirrors the industrial partnerships in the SK Group Business Model Canvas.
Key Activities in the BMC Framework
POSCO's Key Activities include steelmaking (blast furnace & FINEX), EV battery material production (lithium, cathode, anode), green hydrogen R&D (HyREX hydrogen-reduced iron), infrastructure construction, and global resource development. These transformation activities parallel the energy transition strategy in the KEPCO Business Model Canvas.
Comparing Industrial Business Model Canvases
Study related BMC analyses: the Hyundai Motor BMC for steel customer, LG Chem BMC for battery materials customer, SK Group BMC for Korean industrial, Samsung BMC for conglomerate comparison, and KEPCO BMC for Korean energy. Each Business Model Canvas illustrates different industrial value chain positions.