Samsung Business Model Canvas: Complete BMC Analysis
The Samsung Business Model Canvas demonstrates how Samsung built the world's largest technology conglomerate through vertical integration across semiconductors, displays, and consumer electronics. This BMC framework analysis covers Samsung's nine building blocks.
Value Propositions: Vertical Integration
Samsung's Value Propositions include cutting-edge displays (OLED/AMOLED), memory chips leadership, smartphone innovation, and appliance quality. Unlike the software-first Apple Business Model Canvas, Samsung manufactures its own components and supplies competitors.
Revenue Streams: Diversified Technology
Samsung's Revenue Streams include Semiconductor (memory, foundry), Mobile (Galaxy), Display, and Consumer Electronics. The semiconductor business supplies Apple, NVIDIA, and competitors—a B2B model resembling the Intel Business Model Canvas.
Customer Segments in the BMC
Samsung's Customer Segments include smartphone users (all tiers), semiconductor customers (Apple, NVIDIA), display customers, and appliance buyers. This B2B + B2C mix resembles the Amazon Business Model Canvas dual approach.
Key Resources: Manufacturing Scale
The Key Resources block includes fabrication plants, OLED manufacturing, R&D centers, and the Galaxy ecosystem. This manufacturing prowess contrasts with fabless companies in the NVIDIA Business Model Canvas and AMD Business Model Canvas.
Key Partners and Key Activities
Samsung's Key Partners include Google (Android), carriers, component customers, and retail partners. Key Activities encompass chip fabrication, display manufacturing, and device development. Compare this integration to the Intel Business Model Canvas and Apple Business Model Canvas.
Channels and Customer Relationships
Samsung's Channels include Samsung stores, carriers, e-commerce, and B2B sales. Customer Relationships leverage ecosystem benefits (Galaxy ecosystem), trade-in programs, and enterprise solutions. This omnichannel approach rivals the Apple Business Model Canvas retail strategy.
Comparing Electronics Business Model Canvases
Study related BMC examples: Apple BMC for premium electronics, Intel BMC for semiconductors, NVIDIA BMC for chip design, and Microsoft BMC for software platforms.