Petrobras Business Model Canvas: Complete BMC Analysis
The Petrobras Business Model Canvas reveals how Brazil's state-controlled petroleum company became a global leader in deep-water pre-salt oil exploration and production. As the largest company in Latin America by revenue, this BMC framework analysis covers Petrobras's nine building blocks.
Value Propositions in Petrobras's BMC
Petrobras's Value Propositions include world-leading deep-water pre-salt production technology, integrated energy value chain (exploration to retail), Brazil's energy security guarantee, and low-carbon intensity crude oil. This state-owned model parallels the PEMEX Business Model Canvas and the Sinopec Business Model Canvas, while competing globally with the Shell Business Model Canvas and the ExxonMobil Business Model Canvas.
Customer Segments Analysis
Petrobras's Customer Segments include domestic fuel distributors, international crude oil buyers (primarily China, US), Brazilian industrial consumers, petrochemical customers, natural gas utilities, and aviation fuel buyers. This national customer base mirrors the PEMEX Business Model Canvas domestic focus and the Repsol Business Model Canvas integrated energy approach.
Key Partners and Key Resources
The Key Partners include the Brazilian federal government (controlling shareholder), ANP (National Petroleum Agency), international oil service companies (Schlumberger, Halliburton), production-sharing partners (Shell, TotalEnergies), and FPSO vessel operators. Key Resources encompass massive pre-salt reserves (Santos & Campos basins), 13 refineries, 30+ FPSOs (largest fleet in the world), pipeline network, and 45,000+ employees. Compare this deep-water resource base to the ExxonMobil Business Model Canvas upstream assets and the ENI Business Model Canvas offshore capabilities.
Revenue Streams and Cost Structure
Petrobras's Revenue Streams come from crude oil exports (primary — pre-salt light sweet crude), domestic fuel distribution, petrochemical product sales, natural gas sales, and refined product exports. The Cost Structure includes deep-water production costs, refining operations, FPSO leasing & maintenance, employee costs, and government royalties/taxes. This fiscal model compares to the PEMEX Business Model Canvas tax burden and the Sinopec Business Model Canvas state obligations.
Channels and Customer Relationships
Petrobras's Channels include Petrobras-branded gas stations, pipeline infrastructure, marine export terminals (FPSO offloading), and direct industrial sales. Customer Relationships leverage the Petrobras fuel retail network, long-term crude oil supply contracts, government policy alignment, and industrial supply agreements. The Raízen Business Model Canvas is a key downstream distribution partner.
Key Activities in the BMC Framework
Petrobras's Key Activities include deep-water pre-salt exploration & production, crude oil refining, FPSO operations, petrochemical manufacturing, and natural gas processing. These activities intersect with the Eletrobras Business Model Canvas in Brazil's energy matrix and the Raízen Business Model Canvas fuel distribution.
Comparing Oil & Gas Business Model Canvases
Study related BMC analyses: the ExxonMobil BMC for integrated oil major, Shell BMC for energy transition, PEMEX BMC for Latin American state oil, Sinopec BMC for state-owned petroleum, and ENI BMC for deep-water expertise. Also explore other Brazilian companies: Vale BMC, Ambev BMC, Itaú Unibanco BMC, and Embraer BMC.