Eletrobras Business Model Canvas: Complete BMC Analysis
The Eletrobras Business Model Canvas reveals how Latin America's largest electric utility generates and transmits electricity through 50+ hydroelectric plants, wind farms, and nuclear facilities. As the backbone of Brazil's power grid, this BMC framework analysis covers Eletrobras's nine building blocks.
Value Propositions in Eletrobras's BMC
Eletrobras's Value Propositions include Latin America's largest power generation capacity (45+ GW), predominantly clean energy portfolio (hydro, wind, nuclear), critical transmission infrastructure, and affordable electricity for Brazil's development. This utility model parallels the Neoenergia Business Model Canvas in Brazil's energy sector and shares the state-energy nexus with the Petrobras Business Model Canvas oil operations.
Customer Segments Analysis
Eletrobras's Customer Segments include Brazilian electricity distributors, large industrial consumers (free market), transmission grid users, government entities, and renewable energy buyers. This utility customer base provides power to all Brazilian industries including Vale mining, JBS meat processing, and Ambev breweries.
Key Partners and Key Resources
The Key Partners include the Brazilian government (recently privatized — minority stake), ANEEL (electricity regulator), ONS (grid operator), turbine manufacturers, and environmental agencies. Key Resources encompass 50+ hydroelectric plants (including Tucuruí — world's 4th largest), 70,000+ km transmission lines, Angra nuclear complex, wind farms, and 12,000+ employees.
Revenue Streams and Cost Structure
Eletrobras's Revenue Streams come from electricity generation sales (regulated & free market), transmission tariffs, energy trading, and nuclear power revenue. The Cost Structure includes dam & plant maintenance, transmission line operations, nuclear safety compliance, regulatory costs, and water use charges. Compare this clean energy model to the Neoenergia Business Model Canvas distribution focus and the Siemens Business Model Canvas energy technology.
Channels and Customer Relationships
Eletrobras's Channels include the national grid (transmission), regulated market (long-term PPA contracts), free energy market (direct to large consumers), energy auctions, and bilateral contracts. Customer Relationships leverage long-term power purchase agreements, regulatory partnerships, grid reliability commitment, and ESG leadership.
Key Activities in the BMC Framework
Eletrobras's Key Activities include hydroelectric power generation, transmission grid operations, nuclear power plant management, wind & solar development, and energy trading. These power generation activities complement the Petrobras Business Model Canvas natural gas power and the Raízen Business Model Canvas bioelectricity from sugarcane.
Comparing Energy & Utility Business Model Canvases
Study related BMC analyses: the Neoenergia BMC for Brazilian utilities, Petrobras BMC for energy, Shell BMC for energy transition, Siemens BMC for energy technology, and ExxonMobil BMC for fossil energy. Also explore other Brazilian companies: Vale BMC, Raízen BMC, Embraer BMC, and Nubank BMC.