Invited Clubs Business Model Canvas: Complete BMC Analysis
The Invited Clubs Business Model Canvas reveals how America's largest private club company (formerly ClubCorp) operates 200+ golf, business, and social clubs through a membership-driven model. This BMC analysis examines Invited's nine building blocks.
Value Propositions in Invited's BMC
Invited's Value Propositions deliver exclusive access to a network of 200+ private clubs — golf courses, business clubs, dining, fitness, and social experiences — all through a single membership. The "ONE Invited" program lets members access any club in the network, creating platform-like network effects. This membership model parallels the Subscription Business Model Canvas recurring revenue approach.
Customer Segments Analysis
Invited's Customer Segments include affluent individuals seeking golf & social clubs, business professionals wanting networking spaces, families looking for lifestyle amenities, corporate members using clubs for events, and young professionals attracted to modernized club experiences. This premium positioning echoes the exclusivity found in the Dior Business Model Canvas luxury approach.
Key Partners and Key Resources
The Key Partners block includes golf course designers, food & beverage suppliers, fitness equipment vendors, event planners, local real estate communities, and corporate sponsors. Key Resources encompass 200+ owned/operated clubs, prime real estate (golf courses), club management expertise, the ONE Invited membership platform, and a loyal member base.
Revenue Streams and Cost Structure
Invited's Revenue Streams flow from membership dues (initiation fees + monthly), food & beverage, golf fees, fitness & spa, event hosting (weddings, corporate), and merchandise. The Cost Structure includes real estate & club maintenance, staff (chefs, pros, trainers), grounds keeping, food costs, and capital improvements. This recurring-revenue hospitality model compares to the Airbnb Business Model Canvas in experience monetization.
Channels and Customer Relationships
The Channels include direct sales teams, member referral programs, invitedclubs.com, real estate partnerships, and corporate sales. Customer Relationships leverage personal member services, club concierge, social events programming, and the digital ONE Invited app.
Key Activities in the BMC Framework
Invited's Key Activities include club operations & hospitality management, membership sales & retention, golf course maintenance, F&B operations, event hosting, and club acquisition/renovation. These operational priorities reflect the hospitality excellence seen in the Franchise Business Model Canvas multi-location model.
Comparing Membership & Hospitality Business Model Canvases
Study related BMC examples: the Subscription BMC for recurring revenue, Airbnb BMC for hospitality platforms, Franchise BMC for multi-location operations, and Costco BMC for membership-driven retail.