Goldman Sachs Business Model Canvas: Complete BMC Analysis
The Goldman Sachs Business Model Canvas demonstrates how Goldman became the premier investment bank through elite client relationships. This BMC framework analysis covers Goldman's nine building blocks: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.
Value Propositions: Premier Advisory
Goldman's Value Propositions include M&A advisory, capital markets expertise, trading capabilities, and asset management. This institutional focus contrasts with the consumer banking in the JPMorgan Chase Business Model Canvas and retail brokerage in the Robinhood Business Model Canvas.
Revenue Streams: Institutional Focus
Goldman's Revenue Streams include investment banking fees, trading (FICC, Equities), asset management, and consumer/platform. This trading revenue dependency differs from the fee-based models in the Visa Business Model Canvas and Mastercard Business Model Canvas.
Customer Segments in the BMC
Goldman's Customer Segments include corporations, governments, institutional investors, high-net-worth individuals, and (recently) consumers (Marcus). This elite focus contrasts with mass-market banking in the JPMorgan Chase Business Model Canvas.
Key Resources: Talent and Relationships
The Key Resources block includes elite talent ("Goldman Sachs pedigree"), client relationships, trading technology, and brand prestige. This human capital focus parallels talent-driven models in the Palantir Business Model Canvas and consulting firms.
Key Partners and Key Activities
Goldman's Key Partners include corporations (M&A), governments, institutional investors, and technology partners. Key Activities encompass advisory services, trading, underwriting, and investing. Compare this advisory model to the Morgan Stanley Business Model Canvas wealth focus.
Channels and Customer Relationships
Goldman's Channels include direct coverage teams, trading desks, Marcus digital, and asset management distribution. Customer Relationships leverage relationship-driven coverage, deal flow, and alumni network. This high-touch approach contrasts with the digital-first Stripe Business Model Canvas.
Comparing Investment Banking Business Model Canvases
Study related BMC examples: Morgan Stanley BMC for wealth management, JPMorgan BMC for universal banking, Stripe BMC for fintech disruption, and Coinbase BMC for crypto trading.